The intense communication and interaction environment of today has increased the need for communication in all sectors. Within the rapidly changing world's economic, political, and cultural system, communication has become a fundamental management function as both an input and an output, whether in the business world, in the public sector, or in all non-profit organizations. The advancement of communication technologies brings both positive and many negative processes for all the sectors mentioned above. On one hand, it becomes possible to reach everyone, every institution, everywhere in the world; on the other hand, this intense communication bombardment causes excessive communication pollution and message density, making it difficult to reach the intended audiences and the audiences that are aimed to be reached. Therefore, in today's world, the field of communication should be considered a fundamental management function for all institutions and organizations, and communication experts should also be part of the highest level of management structure. Because communication, as a fundamental value-added service, provides added value to every product to be produced in the real sector, in other words, it adds brand value, and for an institution to be perceived as a brand value, communication must be a fundamental function in all decisions that the business will make as a strategic instrument. In the next 50 years, the world will become a more livable place with communication technologies that are much more advanced than today, and communication has a unifying and effective role in producing social values such as human rights, animal rights, environmental factors, and the like.
Therefore, for the communication defined above to be managed as a strategic tool at the center of institutions, there is a need for communication professionals and experts with much different competencies than ever before. A communication expert needs to have competencies that understand the social, economic, and cultural structure with strong historical ties, have intellectual capacity, use new communication technologies, analyze, and most importantly, produce strategic content that will interact with and manage the social stakeholders that the institution and organization will need. In this context, İbn Haldun University's Faculty of Communication, with its growing staff, aware of societal needs and global trends, offers a comprehensive New Media and Communication education that combines theory and practice, and has a curriculum in three languages. In our newly organized curriculum, after a theoretical and practical formation within the framework of unique value and civilization references, a comprehensive list of compulsory courses is offered to students. A pool of elective courses with many options is offered for students who complete their compulsory courses to develop themselves in different specialties in the field of communication. For example, if our student wants to improve in the field of journalism and new media, they can create a program by taking elective courses offered within journalism and new media, apart from the compulsory courses of the field. On the other hand, if the student wants to specialize in marketing communication, brand management, they can create a program from the elective courses in this field. If students want to specialize in television, cinema, and documentary topics, they can prepare a program from the elective pool offered in these subjects under the supervision of consultants in our media center studios. In addition to all these, since communication is an applied science and an area fed from it, our program is offered as a long-term 14-week internship in the last, 8th semester after 7 semesters of courses. So, our students complete their last periods (14 weeks) in the most distinguished institutions of our country in each of the areas defined above with an internship and graduate with a graduation project they will prepare about these internships. During their education life, our students have a serious portfolio consisting of many certificates and projects alongside their CVs and diplomas when they graduate, thanks to the education and certification programs offered to them, and also the graduation projects they will prepare while doing an internship. On the other hand, for our students who want to advance in academia, Radio Television and Cinema Master's, New Media and Communication Master's, New Media and Communication Doctorate, and Integrated Doctorate programs have also been initiated within our faculty. Undergraduate and graduate programs are designed to produce strategic communication content, visually and auditorily design them for relevant media, and perform effective media planning for target audiences, all in an integrated perspective.
In our faculty, which has every opportunity to turn theoretical knowledge into practice, all our equipment for production and post-production is open to our students' use, thanks to our media center and studios. In the field of communication, whose importance is increasing day by day with digitalization, artificial intelligence technologies, and the needs of the 21st century, we closely follow the latest developments in the sector with our qualified teaching staff and star students, and we offer a learning environment focused on imparting competencies. As İbn Haldun University Faculty of Communication, with our New Media and Communication undergraduate program, which attracts attention with its high base score at the degree level, and our graduate programs preferred by successful international students in addition to our domestic students, we continue our efforts to train experts and equipped individuals who can meet the demand and expectations of the dynamic communication sector at both national and international levels.
Prof. İzzet Bozkurt
Deputy Rector, Dean